Digital Tracking

      If you look up the word safety it is nothing but a word or a position in football. When it concerns to the internet it is one of the least safest places to be. Since the dawn of time the government has controlled information and went further to dive into people’s personal lives. When you sign up for an account or anything online. They offer their terms and conditions and we are left with a choice. Very few actually read they just unconsciously press “agree”. It opens us up to a world we are unaware of. Apps and sites aren’t open with their customers about what they agree to. With the information that most aren’t aware of there should be a level of uncertainty when we agree. The default characteristics of the internet is faster consumption and people are willing to do whatever for that. 

         To protect the people in response to the September 11, 2001 attacks, The Patriot Act was installed for national security. Signed by the U.S. President at the time George W. Bush on October 26,2001. It expanded the opportunities to surveil which included tapping domestic and international phones. Also it increased penalties for terrorist crimes and a list that could qualify someone to be charged with terrorism. It allows record searches, secret searches, intelligent searches and “Trap and Traces” searches. Also including expanded access to personal records held by third parties and unchecked power. 

     As a result you have behavioral advertising, behavioral analytics and browsing histories and cookies, cloaking. That’s just half then you have crawler, cross device tracking, digital footprint and predictive analytics. With sites holding so much information and even using data, statistical algorithms more issues rise like hackers or people watching you. In regards to businesses it makes sense for advertisement and sales despite the invasion. Knowing consumer behavior can be critical to marketing strategies for small or bigger businesses. With that potential insight it allows you to gather your resources and plan accordingly and target consumers. But sometimes there are boundaries you don’t overstep. For example in 2012a man walked into a target in Minneapolis and demanded to see the manager, clutching coupons that had been sent to his daughter. He was angry because his daughter is in Highschool and she was receiving coupons for baby clothes and cribs and he felt they were encouraging her to get pregnant. When in fact her internet searches and been collected and they adjusted the advertisements to her needs. He proceeded to have a talk with his daughter and he found out she was expecting in August. 

      The world has recently been in a downward dive in regards to the COVID pandemic . Within the evolution of social media and different platforms, they study our behaviors. But we as consumers must demand privacy and not just accept the issues with the current system. It can also be beneficial for example monitoring.  Tracing infected people but it requires widespread testing to diagnose the problem in the first place. Other places have fewer resources to potentially fight the problem and control the spread if it isn’t already handled. Even as more testing is available it is hard to follow up with every patient and who is in contact. The NBA is using a similar device as players gathered for to finish the season. They offered rings to players which could track health data and symptoms and who the individual was in contact with. As technology advances we must adjust with the times as well and there are pros and cons to digital tracking. But we must demand privacy but be diligent and open to it.

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