In the era of social media that we live in we struggle with fake news, misinformation and disinformation. Fake news is a vocal point in our country especially after the 2016 election. Fake news is a false news stories, often of a sensational nature, created to be widely shared or distributed for the purpose of generating revenue, or promoting or discrediting a public figure, political movement, company(dictionary.com). Misinformation is false information that is spread, regardless of whether there is intent to mislead(dictionary.com). Finally disinformation is false information as about a country’s military strength or plans, disseminated by a government or intelligence agency in a hostile act of tactical political subversion(dictionary.com). As a generation that receives mass media in the forms we do it’s tougher when deciding who you can trust and rely on. The rise of fake news throughout the country is a remarkable story of growth. Just a few years ago, the phrase was nonexistent.
According to a new Pew Research Center study, the American rate it as a larger problem than racism, climate change, or terrorism. The study informs that Americans have mixed views concerning fake news. The emphasis on misinformation and as a result makes people less informed. More than making people believe false things, the rise of fake news is making it harder for people to see the truth. The term is beginning to mean different things, despite it dating back to the printing press. President Donald Trump began labeling news coverage that was unfavorable to him “fake news.” Now when Trump’s supporters refer to “fake news,” they often seem to mean mainstream news they dislike, whereas when others do so, they mean bogus information spread by fringe actors. The challenges of finding reliable journalism is becoming a problem for consumers. The presidential election of 2016 found voters being targeted. It is a prime example of using fake news and misinformation as a tactic. Automated bots and accounts also shape news and can change trends and internet users. The Russian state founded $274,100 on advertising targeting users in the United States. The shift in media occurs as social media has taken over. In September 2017, Facebook disclosed that roughly 3,000 ads related to divisive US political issues were purchased by a network of 470 accounts and pages run out of Russia. But mostly fake news doesn’t actually fit the description of disinformation. Because it’s motives are for monetary gain not a political edge and has no long term goal.
Marketing on social media or just individual campaigns are strategic communication. The messanger sometimes affects how the message is received. Although it’s hard to differentiate Marketing, Politics or fake news in general. As all outlets look for an emotional appeal to draw the reader and will sacrifice their integrity to be first. Because we receive so much information, it changes the way we accept media. For example many tragedies occur and people overlook them. But news has a heavy impact on people’s lives. For future references and elections we must cleanse ourselves and stay true to the integrity of truth because if u don’t listen to the news u are uniformed and if u are listening to it you are misinformed. So we must rely on sources that are creditable and tell the truth as we navigate a new area of media. Personally people change the way they look or the medications they take and adjust their habits based on what they see or hear. News changes our perspective of ourselves and reality. As readers individuals must distinguish different outlets and reliable sources.